Coup de Roses is a rebellious reimagining of a lingerie brand, blending softness with sharp, modern edge. Created for women who dress for themselves, not for fantasy, it challenges outdated ideals of femininity through expressive visuals, inclusive language, and a bold rejection of the male gaze.
Before landing on this final version, I explored a few directions that leaned much more heavily into traditional crests, really ornate, almost aristocratic symbols inspired by ancient family emblems. But the more I refined the concept, the more I wanted it to feel rebellious, not something inherited, but something claimed. So I stripped back the polish, introduced thorn elements, and focused on creating a mark that feels protective, powerful, and personal, like a symbol you’d fight for.
