LMAO FEST is a comedy festival set in Birmingham, targeting comedy lovers of all ages. The aim was to create a bold identity that would feel physical, inclusive, and full of energy. Leaning into the imperfect, handmade nature of comedy itself,
the visual language was built from colorful paper cutouts and custom letterforms, giving the brand a playful, tactile edge. Paired with a bright palette and off-screen textures, the identity celebrates laughter as something messy, real, and best experienced together.
